Video trends, news and best practices

Video production YouTube Shorts for business: formats, length and examples 12 September 202613 min readKevin News What leading brands’ recruitment videos do better than yours 6 August 202611 min readKevin Corporate Why make a corporate film? 4 August 202610 min readKevin Personal Branding Executive personal branding: the video strategy to become a trusted authority in your market 30 July 202610 min readKevin BtoB Case study: how video multiplied 5000.dev’s monthly revenue by 2.5 28 July 202610 min readKevin Employer branding How to make a recruitment video that attracts the right candidates 23 July 202610 min readKevin Video production 30 questions for a convincing customer testimonial video 21 July 202612 min readKevin News AI video for business: what really works (and what it cannot replace) 16 July 202611 min readKevin Video production Corporate aftermovies: examples, uses and pricing 14 July 202611 min readKevin Video production Business video storyboards: how to review and approve them like a pro 23 June 20269 min readKevin BtoB Video in B2B emails: formats, compatibility and production best practices 18 June 202610 min readKevin Corporate How to humanise your business through video: methods and approaches 16 June 202613 min readKevin Video production Video storytelling: telling your company’s story 11 June 202611 min readKevin Video production Business video pitches: what they are and why your prospects expect them 9 June 20268 min readKevin BtoB In-house or outsourced video production? The numbers for different businesses 4 June 20268 min readKevin Corporate Internal communications videos: ideas and examples for your teams 2 June 202611 min readKevin Video production How long should a business video be? It depends on your objective 28 May 202612 min readKevin Corporate CSR videos: communicate your commitments without overselling them 26 May 20269 min readKevin Video production How to write an effective video brief for your agency (with a ready-to-use template) 21 May 202614 min readKevin BtoB 10 B2B customer testimonial videos that convert (and what makes them effective) 19 May 202612 min readKevin BtoB B2B LinkedIn video strategy: what really generates sales pipeline 14 May 20269 min readKevin Video production How to film a customer testimonial video that convinces B2B prospects 12 May 202615 min readKevin BtoB Video in your B2B strategy: what your customers already expect 7 May 202612 min readKevin Employer branding Recruitment videos: how to attract top talent (and convince them to apply) 5 May 202612 min readKevin News AI and business video: what is really changing in 2026 29 April 202613 min readKevin BtoB Video for SaaS: choosing formats for each stage of your funnel 29 April 202611 min readKevin BtoB How to measure B2B marketing video ROI (formula, KPIs and measurement framework) 29 April 202617 min readKevin Corporate Institutional film vs corporate video: what is the difference for your business? 29 April 202611 min readKevin Employer branding 15 genuinely inspiring employer branding video examples 29 April 202618 min readKevin Video production Advertising films: types, formats and commercial production 29 April 202613 min readKevin BtoB LinkedIn video formats: specifications, lengths and best practices in 2026 29 April 202611 min readKevin BtoB Video for business: which formats suit which B2B objectives? 29 April 20269 min readKevin BtoB Short-form content: definition, video formats and strategy for B2B businesses 29 April 202612 min readKevin Video production Event video recording: definition, formats and pricing 29 April 202612 min readKevin BtoB Video agency or freelancer: which is right for your business? 20 January 20269 min readKevin Motion Design Motion design explainer videos: examples and best practices for turning complex messages into compelling content 8 January 202613 min readKevin Motion Design What is motion design used for in marketing and communications? 8 January 20268 min readKevin News Intermarché’s vegetarian wolf advert: lessons from a video production that went viral 23 December 20258 min readKevin BtoB The 6 types of B2B business video and how to use them in your strategy 11 December 202518 min readKevin Corporate How much does a corporate video really cost? (And why the answer is never simple) 15 November 20259 min readKevin Personal Branding Multichannel personal branding videos: why you can no longer ignore them 12 November 20258 min readKevin Motion Design How can you use motion design to generate leads? 8 October 20258 min readKevin Motion Design Motion design video pricing: what really drives the cost 3 October 202513 min readKevin Motion Design The 8 motion design video formats that transform your B2B communications 3 October 20258 min readKevin