Compare the scope of the 2D and 3D motion design: script, illustrations, animation, sound and versions. Available on our Tariffs page.
We are asked this question at least three times a week. And each time, the answer starts the same: “it depends”. Yes, we know, it’s frustrating. But above all, it is the truth.
Because asking for the price of a motion design video is a bit like asking for the price of a car. Between a Twingo and a Tesla, there is the same basic function, moving, but the investment has nothing to do with it. Motion design is the same.
So we’re going to tell you things clearly. No tongue of wood, no absurd price range. We will dissect what really makes the price of a motion design video in 2026, and most importantly, how to choose a motion design video agency that meets your real needs.
What makes the price of a motion design video vary
There is no fixed price for a video motion design, for a simple reason: each project mobilizes different resources according to its scope. Here are the five levers that determine the budget.
- Duration and format A 30-second video for LinkedIn requires a much higher density of information and care per second than a longer, more developed format. The court is not the cheapest.
- The complexity of animation There are three technical levels: simple 2D (geometrical forms, animated text), advanced 2D (character design, custom illustrations, multi-plane animations) and complex 3D or isometry (particle effects, modelling, photorealistic rendering). Each level multiplies the production time.
- Sound design and voice-over Original or premium-licensed music, custom sound design, voice-over actor with artistic direction and studio mixing. Sound represents a significant part of the final impact and budget.
- The level of finishing and graphic customization : a template slightly adapted to your charter does not have the same cost as a visual universe designed from scratch, consistent with your colors, typography and tone of voice.
- Number of versions and adaptations A video delivered in a single format for your site differs from a project that includes LinkedIn (square), YouTube (16:9), Instagram Stories (vertical), embedded subtitles, and A/B variants for campaigns.
The price is therefore built project by project, according to these five parameters combined. Only a personalized quote can accurately encrypt.
Le motion design Predilis produced by Biux presents a health sector software package. It illustrates the link between message, graphic sequences and animation; the budget of this production is not deduced from its inclusion in this article.
Why rates vary so much from one agency to another
The difference between a freelancer and a specialized agency
First factor of variation: the structure with which you work. A motion designer freelance solo and a specialized agency do not charge the same daily effort, because they do not deliver the same thing.
The difference? Multi-level expertise. With us, your project passes into the hands of an artistic director, a senior motion designer, a sound designer and a project manager. The freelancer, no matter how talented, wears all these hats alone.
We do not say that one is better than the other. It is said that these are not the same benefits, nor the same guarantees.
The level of expertise changes everything
A junior comes out of school with beautiful ideas and a correct technical mastery. A senior with ten years of experience and a portfolio of prestigious clients mobilizes far superior expertise.
The difference can be seen in the details: the fluidity of the transitions, the narrative coherence, the effectiveness of the message. A senior understands your brief in two sentences where a junior will need three revision rounds.
Real factors that drive up (or down) the price
The length of the video, but not
You might think that the longer it is, the more expensive it is. This is true to a certain extent. An ultra-worked 30-second video can cost more than a simpler 2-minute video.
Why not? Because a short video intended for LinkedIn or Instagram requires a crazy density of information. Every second counts. Every transition must serve the message. This is an extreme synthesis exercise that takes time.
The complexity of motion design
Here, we go back to the heart of the matter. There is motion design and motion design.
The simple 2D motion design with geometric shapes, animated text and some transitions: it is the basis, adapted to clear messages without complex graphic universe.
Advanced 2D motion design with character design, custom illustrations, fluid animations on several levels: a higher level of expertise, for projects with a strong brand identity.
3D motion design, complex isometry, particle effects, photorealism: the most technical category, which mobilizes machine time and specialized expertise.
At Biux, we mainly work in advanced 2D because we understand something: our B2B customers need impact, not technical prowess. A good explainer video is better than an impressive but confusing 3D demo.
The number of revision rounds and changes
The estimate indicates the returns included in each step and the processing of additional requests. A message change after storyboard approval does not involve the same work as a one-time text correction.
We learned to brief our customers upstream to avoid surprises. Because a “I would like to completely change the message” to J+15, it resets the whole project.
Our advice: validate the storyboard AND the moodboard before the animation. Once the elements move, any major change becomes very expensive.
Le motion design Reemo made by Biux explains a software offer. It offers a reference to examine the structure of the scenes and prepare the validations of the storyboard before launching the animation.
The elements that weigh (legitimately) the bill
The graphic customization
You want custom-made that sticks pile-hair to your graphic charter? Normal. But it takes time.
Create a unique visual identity for your motion design video, develop a graphic universe consistent with your colors, your typography, your tone of voice, it represents several days of work upstream.
Many agencies offer premached templates that they slightly customize. It’s faster and cheaper, but you can see right away that it’s generic.
We prefer to start from scratch. Even if it costs the customer more, the result has nothing to do with it. And above all, video becomes a real brand asset that can be declined, reused, adapted.
Sound design and voice-over
Sound contributes to the rhythm and understanding of the video. Music, voice and noise must be selected to serve the message, with the rights of use necessary for the intended broadcast.
A pro sound design (creation of custom sound effects, coherent sound design, original music or premium license) represents a part of the budget not to be neglected.
The voice-over adds another layer: actor, studio recording, artistic direction, mixing. We work with a pool of voices that we know by heart. We know who corresponds to what type of message, what tone to give according to your target. It’s that kind of detail that makes a motion design video convert or not.
The upstream strategy
Here, we touch on something that many agencies neglect: the strategic phase.
You don’t just want a nice video. You want a tool that generates results. At Biux, we spend as much time on the message and the angle of attack as on the animation itself.
The advisory, workshop and message definition phase is a preparatory position. Its scope is specified in the estimate: it must result in a clear message and a storyboard usable before the animation.
To link your budget to the visual treatment sought, our guide to the motion design compares 2D, 3D and production stages from Biux examples.
Guides to locate your budget motion design
These benchmarks are indicative and variable according to the actual scope of the project. They reflect levels of ambition, not firm pricing grids. Only a personalized quote allows you to encrypt, because each motion design project is unique: exact duration, charter, number of versions, deadlines.
| Level of ambition | Characteristics | Strategic Council |
|---|---|---|
| Entry level | 30 to 60 seconds, simple 2D animation, template adapted to the charter, delivery in a single format | Not included |
| Intermediate | 60 to 90 seconds, bespoke graphic creation, smooth animations, 2 to 3 delivery formats | Partial (framing message) |
| Premium | 90 to 120 seconds, unique graphic universe built from scratch, original sound design, directed voice-over, multi-format variations | Included (workshop + storyboard) |
| Complex | Video series, 3D animation or advanced isometry, full multi-channel production | Included (overall strategy) |
At Biux, we are working in particular on the tailored advanced 2D to explain the B2B offers. A personalized estimate specifies the price within the range corresponding to the area chosen.
Le motion design Omi Day produced by Biux offers an animated graphic universe. It helps to distinguish artistic direction choices from duration parameters only when preparing a quote.
How a motion design video agency calculates its rates
The number of days method
Agencies can detail the work by production phase. This reading allows us to understand what jobs are involved and when the client’s validations are needed.
The brief and strategy precedes graphic design and storyboarding. The animation comes next, followed by the sound work and the finalisation of the versions. Each phase has identified deliverables and validations.
the Biux pricing guide provides 15 days after storyboard approval for the 2D motion design and 3 to 5 weeks for the 3D. These calendars correspond to different scope and are not deduced from an addition of average durations per trade.
All inclusive packages
Some agencies offer turnkey packages (explanatory video, defined duration, delivery included).
Practical? Yeah. But beware of limitations. Often, these packages include a limited number of changes, a limited choice of graphic styles, no strategic advice.
We offer both approaches as needed. For a customer who knows exactly what they want, the package works well. For a project that deserves reflection, we prefer to work tailor-made.
What’s too low (or too high)
A very low proposal for a 90-second video? Check what is included. You’ll probably have a template, zero tips, and a result that looks like thousands of other videos.
Conversely, a very high advertisement for a standard explanatory video also deserves explanation: you pay the reputation of the agency, or the scope is much wider than you imagine.
The right price exists. It is where expertise meets transparency. An honest motion design video agency explains each line of its quote. It adjusts according to your actual budget without selling off its work.
How to Maximize Your Investment in Motion Design
Do you have a limited budget? Here’s how to maximize impact. According to Wyzowl (2025)95% of marketers consider video to be a central part of their marketing strategy.
Prioritize the message on the form. A simple video but with a powerful message always beats a complex animation to the fuzzy point.
Think about reuse. Ask your agency to create graphic assets that you can decline on other media. You amortize the creative investment.
Start small, iterate. Better an ultra-efficient 60-second video than a series of average videos. Test, measure, adjust.
At Biux, we often accompany our clients on a more focused first project, to prove the value. Once the results are visible, we go up in range together. This is our model: convince you before you come back.
Animated video is gaining ground in B2B because it meets a real need: to simplify complex messages in a few seconds. It is not a fashion.
Published prices of the 2D and 3D Biux motion design
the Biux pricing guide distinguishes the 2D motion design and the 3D motion design. The first two lines of the table describe 2D styles within the same range, not two separate packages. The estimate then sets the scenes, the graphic work, the versions and the sound required for the project.
| Type of animation | For what uses |
|---|---|
| Simple 2D motion design (animated text, shapes, pictograms) | Short message, snack content, LinkedIn |
| Advanced 2D motion design (character design, custom illustrations, multi-planes) | Explanatory video of brand, product presentation |
| Motion 3D design / complex isometry (modeling, particles, photorealism) | Premium project, elaborate visual universe |
2D offer includes script, storyboard, illustration, animation, voice-over and sound design. Variations in formats, languages and variants should be specified in the estimate to distinguish between deliverables included and additional requests. Duration alone is not enough to estimate production work.
To get a precise rate based on your scope, Discover our motion design offer and ask for your quote.
Estimate the price of your motion design project
The budget of a motion design video is tailor-made, crossing duration, animation style, sound and number of versions, the levers detailed above. For projects that mobilize advanced 2D in a B2B context, our motion design offer It provides the framework for our approach. To have a precise rate adapted to your scope, the next step is to request a personalized quote.
FAQ: your questions about the price of a motion design video
What is the price of a 30-second motion design video?
A 30-second video does not mean a reduced budget. A short format for a launch campaign or premium social media ads requires high information density and animation quality: every second needs to be optimized. The price depends on the animation style, the level of finish and the sound design chosen. A quote is required to calculate your exact scope.
What about a one-minute motion design video?
The scope includes script, storyboard, illustration, animation, voice-over and sound design.
Why is 3D motion design more expensive than 2D?
3D (modeling, textures, rendering, complex isometry, particle effects) requires much more working time and specialized technical expertise compared to 2D. In B2B, a well thought out advanced 2D is often enough to generate more impact than an impressive but more abstract 3D animation. It is the impact/budget ratio that guides our recommendation, not the technical complexity for itself.
How many revision rounds are included in a motion design project?
The number of returns must be indicated in the estimate for each stage concerned. Validate script, storyboard and graphic universe before animation. A one-time correction does not have the same scope as a new message or scene to rebuild; ask how these changes are validated and encrypted.
How do I get a specific price for my project?
The only way to get a fair price is a personalized quote, which takes into account the exact duration, animation style, sound design, number of versions and your deadlines. Prepare your brief to receive an estimate tailored to your actual scope.
What time and deliverables are provided for in motion design 2D?
Biux provides 15 days after storyboard approval for a video motion design 2D from 60 to 90 seconds. The offer includes script, storyboard, illustration, animation, voice-over and sound design. The estimate specifies the files and versions to be delivered; the pricing guide This production differs from 3D, which has a calendar of 3 to 5 weeks.
Choose a production tailored to your message
When you choose one motion design video agencyYou don’t buy animated pixels. You invest in a communication tool that will work for you for months or even years.
So the real question is not “how much does it cost”, but “how much does it cost”. And that’s a completely different discussion.
