Short formats that capture attention in 3 seconds
On Meta Ads, LinkedIn Ads or YouTube pre-roll, scrolling is ruthless. A creative ad that does not capture attention in the first 3 seconds is a creative ad that is ignored. Biux designs short formats, 6 to 30 seconds, with an immediate visual or sound hook, thought to stop the scroll even before the conscious brain intervenes.
Each format is scripted for the target platform: direct hook for LinkedIn Ads, strong visual from the first image for Meta, pre-roll skippable designed to retain attention after the 5 seconds imposed on YouTube. The message is built into a funnel: hang, qualify, call to action.
Biux also supports creative A/B testing strategies: multiple versions of the same concept delivered simultaneously to test hooks, visuals and call-to-action. This regular production of bite-sized content maximizes the return on advertising budgets of Parisian and Île-de-France companies.
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