You scroll LinkedIn, you come across the video of a leader who shares his vision in 90 seconds. You look, you like, and three weeks later you think of him when you look for a provider. It's not magic, it's personal branding by video. In this article, we explain why multichannel format has become essential, how to define your video content on LinkedIn, YouTube and your website, and especially how to build an authentic presence that generates trust and business opportunities.
Introduction
You're scrolling LinkedIn. You stumble upon a video of a leader sharing his vision in 90 seconds. You're watching. You like it. You remember his face. And three weeks later, when you’re looking for a provider in your field, it’s who you think about first.
This is not magic. It is personal branding by the video. And most importantly, it’s multichannel personal branding.
At Biux, we support leaders and B2B experts who have understood one thing: today, being visible is no longer enough. You have to be memorable. And to be memorable, you have to embody your expertise, show your face, share your vision. Video personal branding is no longer an option, it has become the most powerful tool to build your authority and attract the right customers.
Be careful, not just any video. Not anywhere. Not in any way.
Why video has become essential for your personal branding
We’re not going to lie: no one really wants to face camera at first. It’s uncomfortable. We think we're weird. We don't know what to say. I wonder if it really helps.
But the numbers speak for themselves. A video generates up to 1,200 percent more shares than a text or image combined.Wyzowl, 2025). On LinkedIn, video posts get on average 5 times more engagement than a carousel or an article.HubSpot). On YouTube, an expert who publishes regularly becomes a reference in his field in a few months.
But beyond the stats, there’s a human reality: video creates trust.
When someone sees you talking, explains a concept, shares an anecdote or gives their opinion, they connect to you in a way that no text can reproduce. Your tone, your expressions, your energy... all this builds a relationship even before the first exchange.
And in B2B, where sales cycles are long and trust is the nerve of war, this connection is worth gold.
Personal branding video is not just for influencers
This is one of the objections we hear the most: “Yes, but I’m not an influencer, I sell digital transformation advice, not yoga classes.”
Precisely. You sell expertise. Credibility. reassurance. And personal branding is exactly the tool you need to embody it all.
Your prospects are not looking for an entertainer. They are looking for someone competent, clear, reliable. Someone who understands their issues and knows how to simply talk about them. The video allows you to prove this in 60 seconds.
What exactly is multichannel?
Making a video is good. Posting it in the right place is better. But to decline it intelligently on several channels to maximize its impact is the jackpot.
The principle of multichannel video personal branding, it is to create video content once, then adapt and broadcast it on several platforms according to their specific codes and audiences.
Concretely:
- You record a 10-minute video where you share your vision on a key topic in your industry
- You publish it in long version on YouTube to establish your expertise
- You extract 3 clips of 90 seconds for LinkedIn with different hooks
- Create Instagram Reels or Stories to reach a younger or mobile audience
- You get the audio back to make it a podcast episode
- You turn key points into carousel or blog post
One shoot, six formats, six different touchpoints with your audience.
Why does it work?
Because not all of your prospects are in the same place. Some are active on LinkedIn every day. Others prefer YouTube to consume long-form content. Still others scroll Instagram between two appointments.
By being present everywhere with the same message but adapted to each platform, you multiply your chances of being seen, memorized and contacted.
And most importantly, you’re strengthening your consistency. Someone who sees you on LinkedIn and then falls back on you on YouTube doesn’t say, “Here he is.” He says, “Ah, this person is really active and legitimate.”
What types of videos can you create for your personal branding?
Not all videos are equal. Some formats work better than others to build authority and generate engagement.
Opinion and Vision Videos
These are the videos where you take a stand. You share your point of view on a trend, an evolution of your sector, a debate. You do not necessarily seek to please everyone, but to embody a clear vision.
These videos work extremely well because they reveal your personality and values. They attract customers who share your vision and filter out those who are not aligned (which is a great thing).
Educational videos and expertise sharing
Here you teach. You explain a concept, you share a method, you decipher a complex subject. The goal: demonstrate your competence and give immediate value to your audience.
It is the king format for generating credibility. When someone learns something from you, they mentally associate you with a solution. And when he needs help, he turns to you.
Behind-the-scenes and authenticity videos
Show behind the scenes, share a difficulty, tell a failure or a lesson learned ... these videos create proximity. They humanize your personal branding and make your journey inspiring.
Be careful, we are not talking about free emotional unpacking. But strategic authenticity: sharing what is true, useful and inspiring for your audience.
Videos of storytelling client
Tell the story of a client you have accompanied. The issues, the challenges, the results. No jargon, no bullshit, just a concrete story that shows your impact.
These videos are incredibly effective because they allow your prospects to project themselves. “If it worked for this company that looks like me, it can work for me.”
How to Succeed in Your Multichannel Video Strategy
We’re not going to lie: getting into the video requires courage, organization and regularity. But with the right approach, the results come quickly.
Define your content pillars
Before you do anything, ask yourself this question: What are the 3 to 5 topics I want to be recognized on?
These are your pillars. Every video you create should fuel one of these pillars. It allows you to stay consistent, not to scatter and build a real authority on specific themes.
Create a production system
The trap of video is to say to yourself “I’ll see when I have an idea”. The result: we do nothing.
We recommend scheduling regular filming sessions. Half a day a month where you record 4 to 6 videos at once. Then, your team (or your provider) takes care of the assembly and the multichannel adaptation.
With this method, you have content for the entire month in a single session. It’s scalable, it’s effective and it removes the friction of “having to face camera every day.”
Adapt your formats to platforms
A YouTube video is not a LinkedIn video. A LinkedIn video is not an Instagram Reel.
Each platform has its own codes:
- LinkedIn: vertical or square format, mandatory subtitles, hook in the first 3 seconds, ideal duration between 60 and 90 seconds
- YouTube: horizontal format, possibility to do long (5 to 15 minutes), title and miniature worked
- Instagram: 9:16 vertical format, visual dynamism, music, very short duration for Reels (30 to 60 seconds)
Don’t make the mistake of posting the same video everywhere. Take the time to adapt the mounting, format and grip to each channel.
Analyze and adjust
Personal video branding is also a data discipline. Look at your statistics: which topics work best? Which formats generate the most engagement? On which platforms is your audience most responsive?
These insights allow you to refine your strategy over time and double the bet on what really works.
What we see every day in our customers
We work with executives and experts who were often skeptical about the video. “I’m not comfortable with the camera.” “I don’t know if it’s going to help.” “I’m afraid it’s too much of a loss.”
And then they start. They're testing. They adjust. And three months later, their speech changed.
They receive messages from prospects who discovered them on LinkedIn. Appointment requests from people who have viewed their content on YouTube. Recommendations from customers who share their videos.
Multichannel video personal branding is not a marketer’s fad. Forbes Confirms that executives who regularly post on video are developing their authority up to 3 times faster than those who stick to text formats. It is a lever of acquisition and credibility that transforms your visibility into concrete opportunities.
So yes, it takes an effort. Yes, we must accept to be imperfect in the beginning. But if you really want to build your authority and attract the right customers, you can no longer ignore the video.
The question is not “do I have to get started?” but “how do I get started intelligently?” And the answer is a multichannel strategy, regular content and support that saves you from wasting time groping alone.
