Short-form video production

Video teasers: build excitement before your event or launch

A 15–60-second teaser that builds anticipation for your seminar, trade show or product launch. Filmed by our Paris studio, with an edit delivered 48 hours after filming and a quote in 24 hours.

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What is a video teaser?

A video teaser is a short, 15–60-second film designed to build anticipation before an event, launch or announcement. It does not reveal everything: it shows enough to make people want to know more, with a clear date, location or call to action. It borrows from film trailers: brisk pacing, building music, short shots and on-screen text. In B2B, it helps fill a seminar, attract visitors to a stand, prepare an offer launch or announce a speaker. Unlike anaftermovie, which builds on an event afterwards, or a corporate video, which introduces a business over time, a teaser creates anticipation. Biux plans and films your teasers from its Paris studio: developing the storyline, filming the footage required or reusing your existing material, followed by dynamic editing and versions for each channel.

Event teasers: seminars, trade shows and launches

An event teaser is produced in advance, often several weeks before the date. For an internal seminar, a few shots of the speakers, venue and planned highlights can build interest and registrations. For a trade show, a 20-second teaser announcing your stand, demonstrations and speaking times can reach prospects through LinkedIn and email before opening day. For a launch party or annual conference, it reveals the line-up, theme and date without giving away the content. For recurring events, footage from the previous edition—filmed by us or drawn from your archives—is ideal. We can also film a short dedicated sequence at your premises or venue. The teaser can be part of a complete package: filming on the day and an aftermovie to extend the impact.

Teasers for product and service launches

A launch teaser prepares the market for a product, feature or new offer. Its strength lies in what it holds back: a product detail, a one-line promise or a reveal date. For SaaS, this might be a moving interface preview; for a physical product, a studio close-up; for a service, a message delivered by a business leader. We often create a series of two or three teasers that build towards launch day, followed by a full launch video. Versions are delivered ready for organic LinkedIn and Instagram posts, advertising through your creative ads, and emails to existing customers. Everything follows your visual identity and brand voice, making the campaign recognisable from the first second.

Teaser formats and lengths for LinkedIn, Instagram and YouTube

On LinkedIn, a 15–30-second teaser in square 1:1 or portrait 4:5 makes the most of the feed; subtitles are essential when playback starts without sound. Instagram Reels and Stories call for portrait 9:16, a short 10–20-second running time and mobile-readable text. On YouTube, the teaser can appear in 16:9 on your channel, as a portrait Short under 60 seconds or as a 6-second bumper ad. On your website or in an email signature, a 30–45-second 16:9 video with a registration button connects viewers to the event page. We deliver all three ratios—16:9, 4:5 and 9:16—with and without burned-in subtitles, plus a logo-free version for partners. Files follow the platform's specifications: H.264, 1080p or 4K.

Our process: from brief to a teaser delivered 48 hours after filming

We start with a 30-minute brief covering the teaser's objective, audience, release date, channels and existing material. You receive a quote within 24 hours. We then prepare a one-page storyline, shot list, music and on-screen text for your approval. If filming is needed, it takes a half-day to a full day with a small crew—a camera operator and sound engineer if required—at your premises, event venue or our studio. Editing starts immediately: a first version is presented 48 hours after filming, with one round of revisions included. Platform-specific versions follow, with subtitles and thumbnails. If we are also filming the event, the teaser and aftermovie are planned together with a shared visual identity.

Frequently asked questions

How much does a video teaser cost?

A video teaser costs €1,200–€3,500 excluding VAT, depending on whether it uses existing footage or requires a half-day shoot. This includes the storyline, editing, licensed music, on-screen text, subtitles and versions in 16:9, 4:5 and 9:16. A series of teasers for one campaign benefits from volume pricing. Quotes within 24 hours.

What is the ideal length for a teaser?

Usually 15–30 seconds: enough to establish a mood, announce a date and include a call to action, while remaining short enough to watch to the end on LinkedIn or Instagram. A product launch teaser can run to 45–60 seconds. Under 10 seconds, the format is usually called a bumper ad.

How long does it take to produce a teaser?

Allow one week from brief to delivery when using existing footage, or up to two weeks when a shoot is required. The edit itself is presented 48 hours after filming. For an event, we recommend releasing the teaser 3–6 weeks beforehand to allow registrations to build.

What is the difference between a teaser and an aftermovie?

A teaser is released before an event to build anticipation; an aftermovie follows it to extend the impact and thank attendees. The teaser lasts 15–60 seconds and uses footage filmed beforehand or from the previous edition. The aftermovie lasts 1–3 minutes and uses footage from the event itself. The two work together: an aftermovie can provide the material for the next edition's teaser.

Can a teaser be reused in advertising?

Yes, with the right adaptation. On Meta and LinkedIn Ads, a 15-second teaser with a hook in the first three seconds and a clear call to action works as a creative ad. On YouTube, a 6-second edit serves as a bumper. We deliver these short versions in all three ratios with burned-in subtitles so paid campaigns can start without another edit.