Filming a €31M merger in 4 days: video production for Next Mobiles × mobile.club

When two leaders merge, the press release is no longer enough.

Next Mobiles et mobile.club.

Two names that everyone knows in smartphone rental in France. Charlotte Zagury at the helm of Next Mobiles, Damien Morin at the head of mobile.club. Two profitable boxes, 70,000 active subscriptions, 60 employees.

For years, they were competitors.

And then at the beginning of 2026, everything changes. The two merge. Exchange of securities, everyone shareholder of the new entity, Damien appointed CEO of the group.

Behind this merger, a debt relief of 31 million euros from Smart Lenders. And a stated goal: 100 million ARR by 2030, with Germany, the United Kingdom and Spain in the sights.

In short, it is not a small movement. It is a turning point.

Except that an ad like this, it’s not just a LinkedIn post and a statement reread three times by the legal. We needed a movie. A real one. A film that embodies what was happening.

In conversation with the Next Mobiles marketing team, we quickly understood what was at stake:

• Credibility : a merger between the two market leaders, accompanied by a raise of 31 million. The film had to be up to par. Not just announcing, embodying.
• Timing : the announcement had to come out quickly, coordinated with the press. Not in three weeks. Within a few days.
• Incarnation Charlotte and Damien had to appear together. Complices. Lined. Not two leaders who recite elements of language, two founders who believe in what they build.
• Multi-audience : the video was to speak to the 70,000 subscribers, investors, future B2B partners via Cleaq, and the European market they want to conquer.
• Extended vision : The group only rents phones. Computers, connected objects, accessories, office equipment. The film had to carry that ambition without diluting the message.

In summary: a corporate announcement film to bring a strategic merger, a fundraising and a vision to 5 years.

And 4 days to do it.

An announcement film in 4 days, without compromise

We started where it matters: with people.

The Next Mobiles marketing team had already written the script. They knew their message, their market, the tone they wanted. We weren’t there to rewrite their story. We were there to make it filmable.

Each intention of the script has been translated into concrete plans. The rhythm, the breaths, the strong moments, the transitions. We put it all on a full storyboard in Miro.

The narrative idea was to play on two visual registers.

On the one hand, the urban movement. Paris, the metro, the street. The momentum. The dynamics. Two paths that converge.

On the other, the pro framework. Offices, teams, faces. The concrete. What happens when the merger is no longer a statement but a reality on a daily basis.

The transition from one register to the other was exactly the thread of the film: two companies in motion coming together.

Once the storyboard was validated, we stalled the device.

No studio. No heavy setup. 2 cameramen, 1 project manager. A light team, able to turn outdoors and indoors without losing a half day in installation.

The shoot covered several locations between Paris and the company’s offices. The goal: to capture the energy of the Charlotte-Damien duo, but also the real life behind the merger. The teams, the complementarity, the dynamics of a group of 60 people that changes scale.

On the content side, the video covered several angles:

• The official announcement of the merger, carried by Charlotte Zagury and Damien Morin face camera. Two former competitors became partners.
• The vision: to democratize access to tech through leasing, in a market still dominated by buying and operator subsidies.
• The financial component: 31 million debt raised from Smart Lenders, and heading towards 100 million ARR by 2030.
• The European ambition: France, Belgium and Luxembourg today. Germany, UK and Spain tomorrow.
• Behind the scenes: the teams working together, the cultures mixing, the collective energy.

The bias of realization, we have held from beginning to end: fluidity, movement, zero corporate rigidity.

Charlotte and Damien had to be themselves. Not spokespeople. Founders.

4 days to give shape to a strategic merger

In 4 days, we went from the first exchange with the marketing team to the finished film. Ready to broadcast.

• A full corporate announcement film – scripted, shot and edited in 4 days.
• A full storyboard co-constructed on Miro with the Next Mobiles marketing team.
• A multi-location shoot with a team of 3 people in the field.
• A video that carries the merger, the raising of 31 million, the strategy to 2030 and European expansion. In one film.

But what really matters is that.

A merger between two historic competitors. A debt relief of $31 million. A multi-brand strategy – Next Mobiles and mobile.club in B2C, Cleaq in B2B. A European expansion in preparation.

It all boils down to one film. Turned in a few days.

And the result does not seem to have been done in an emergency. He seems to have been thought of.

That’s exactly what we were aiming for.